04 October 2026 · Sunday In Cape Town 05:48
GOOD FOUNDERS Businesses Listed 27

Sorted Design International

Good
Founders
No.
003

Brand and digital experience studio in Cape Town, working since 2006

Design and Creative Cape Town, Western Cape Serves internationally
Sorted Design International work for Staalgras
Sorted Design International work for AHHA
Sorted Design International work for Dr Jan Mienie
Sorted Design International work for Pomp 12
Why they're good

Sorted has designed brands, digital experiences and the systems behind them since 2006, starting in Pretoria and now working from Cape Town.

What customers say 5.04 reviews
What an absolute pleasure to work with Willem and Zilla at Sorted Design. Nothing was too much trouble and they went above and beyond to exceed our expectations for the website and brochure.
Diane Tate
Simply put, Sorted Design exceeds expectations every time. Their creativity is exceptional, but what impressed me most was their deep understanding of our product and their ability to translate our vision into a message that truly resonates.
Melodie Schoeman
We have been working with Sorted Design for more than 15 years. I highly recommend them for any of your brand development, brand management, website or campaign designs.
Marisa Buys
Excellent design studio. Everything from graphic design, website development, and identify development to packaging design and RSVP management.
Cobus F. Potgieter
The founder

Willem, Zilla and Johan

Willem, Zilla and Johan founded Sorted Design International and own and run it together as equal partners. The studio started in Pretoria in 2006 and is now based in Cape Town.

Willem is the studio's designer and storywriter, Zilla its designer and illustrator, and Johan its designer for motion.

The business

Sorted Design International

Sorted Design International is a design studio in Cape Town with a human-first approach to design. It began in Pretoria in 2006 and works for clients around the world, in English and Afrikaans.

The work falls into six areas. Brand story and positioning comes first, then identity and logo systems, digital experiences, and print and packaging. Motion graphics, films and content make up the fifth. The sixth, intelligent systems, covers automation, variable-data pipelines and RSVP platforms. Listening comes first, and the aim is for a client to feel understood and for ideas to feel clear.

The studio has worked across editorial, skincare, hospitality, luxury travel, conservation, fast-moving consumer goods, publishing, fitness, engineering, heavy industry and events.

It also builds software. Sorted+ is a creative accounting app made for running the studio itself, and it is now available to other businesses.

Sorted Design International is a boutique studio, and clients work with the owners themselves rather than an account team. Its work list runs from independent brands to large international companies, among them Knauf, Zutari and Chilanga Cement, and it takes on brand, digital, print and systems work for all of them from one team. To start a conversation, write to hello@sorteddesign.co.za or visit sorteddesign.co.za. The studio works from Cape Town to the world.

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