Hollywood Cape Town
Founders
No.012
Video production and reels training for brands, in Woodstock, Cape Town
Hollywood makes video with a commercial job to do, from brand films to ads written to close the sale. Jonno also trains client teams in a single day to shoot and edit reels on their phones, so brands can keep making content without an agency.
Hollywood made it so easy. From scripting to shooting, they guided me through everything.
Jonno brings together a depth of experience in production, marketing and sales with unrivalled speed.
In the luxury hospitality space, we can’t afford to wait two weeks for an agency. My team now captures experiences in real-time with a level of polish that actually matches our brand.
Jonno trained my entire team of seven in a single day.
Jonno Proudfoot
Jonno Proudfoot is an entrepreneur, producer and chef. In 2013 he co-authored the Real Meal Revolution, the book that started the Banting movement in South Africa and abroad. Since then he has written four books, appeared in more than 60 television episodes and produced 16 online programmes through his health tech company.
He is also a qualified accountant, which shows in how he talks about video: he cares how a film looks and he cares what it earns. Jonno once found shooting his own content daunting. After working with ten agencies whose campaigns fell flat, he started filming for himself, was poor at it at first, and kept going until the results arrived.
In 2024 he exited the health business and went back to media, the work he loves most. Hollywood Cape Town is the result.
Hollywood Cape Town
Hollywood Cape Town is a performance marketing agency that makes video to grow brands, bring in leads and make sales. The studio is in Woodstock, Cape Town, and the team works on a simple idea: every piece of content has a job in the marketing funnel.
At the top of the funnel the work builds the brand and hooks viewers. In the middle it educates, with recipes, collaborations, lifestyle shots and before and afters that show why a product works. At the bottom it produces ads in the client's own voice that ask for the sale. Beyond the funnel, Hollywood makes bespoke films for brands that want to own their media, such as episodic series, branded YouTube channels and documentaries.
Hollywood also teaches. The One-Day Reels Master is an in-person training day in which Jonno or one of his team comes to a company's boardroom and shows staff how to shoot and edit reels on a phone. Delegates leave with their first reel ready to post, a printed workbook, a posting cheat sheet and a 30-day shooting and strategy plan.
Clients include Real Meal Revolution, MUi STAYS and Next Gen Learning, and their founders and managers speak warmly of the speed and the guidance.