04 October 2026 · Sunday In Cape Town 03:07
GOOD FOUNDERS Businesses Listed 27

Cape It Is

Good
Founders
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009

Boutique stays, local experiences and property management in Cape Town

Trades and Services Cape Town, Western Cape
Cape It Is
Cape It Is
Cape It Is
Cape It Is
Why they're good

Carlo Froneman is a Cape Town local and a qualified tourist guide. Cape It Is handpicks a small number of boutique homes, like The Chiappini House in the Bo-Kaap, rather than taking on every property that comes along.

The founder

Carlo Froneman

Carlo Froneman is a proud Cape Town local and a qualified tourist guide who has spent years connecting travellers from around the world with the true soul of the Cape. Cape It Is was born from his love of adventure, culture and authentic discovery.

That background shapes how the business works. Carlo wants each stay to feel personal and special. On the owner side, he enjoys managing properties in partnership with owners, involving them in key decisions, pricing and strategy.

The business

Cape It Is

Cape It Is is a Cape Town business that does three things: boutique stays for guests, local experiences, and property management for owners.

For guests, there are seven homes across the city. They include a Sea Point and Bantry Bay apartment, a hideaway and a designer loft in the city centre, a villa in Camps Bay, a penthouse in Gardens, a treehouse in Oranjezicht at the foot of Table Mountain, and The Chiappini House in Bo-Kaap and De Waterkant.

Cape It Is also arranges Fall in Love, its tailor-made local experiences, and airport transfers from Cape Town airport to the accommodation.

For owners, it keeps a small portfolio rather than a large one, with a quality over quantity approach. Its services include promoting a property beyond the standard booking platforms, care and maintenance, guest experience management, and overseeing renovations and home improvements. Owners receive regular updates, financial reporting and 24/7 support.

To book, use the contact form on the website. It asks whether you want to stay, book an experience, book an airport transfer or host your property. You can also email welcome@capeitis.com or message on WhatsApp on +27 82 787 5166. Homes are booked through Airbnb.

Cape It Is suits visitors who prefer a single, privately managed home to a hotel, and Cape Town owners who want a manager to handle pricing, guests and upkeep. The account is @capeitis on Instagram.

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